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"When we give, we’re giving back to God what is God’s in the first place. Good stewards are generous givers of time, talent and treasure, and want to ensure that any gift or resource is well protected, well managed, and used for things they support." - Jim Newman, Diocese of Niagara.
Sometimes church leaders put too much emphasis on donations based on business reasons alone. In fact, Christians leaders - both laity and clergy - need to ensure financial stewardship initiatives are based on faith and God's call to serve the greater good. 
Read this article from the Lewis Center for Church Leadership by financial writer, Margaret Marcuson, called Being a Stewardship Leader Requires Clarity.